Authors Don't Plan to Fail with Their Book Marketing, They Fail to Plan

How to put together an effective book-marketing strategy.

Stepping from the role of writer to author is a very hard transition for many writers. Writing, in general, is a solitary profession with just us, our research or imagination, and our preferred writing tool — in today’s world, that is often a laptop.

As writers, we don’t have to interact with a soul if we don’t want to. Then . . . we either find a publisher or self-publish, and our world changes drastically. All of a sudden, people are throwing around words like social media, websites, marketing, and if we’re new to all of this, our heads begin to buzz. Or, if you’ve been in the book world for awhile, you may be used to all these terms, but you’re still not sure what to do. The result can often be that you don’t plan to fail, you just fail to plan.

Let me help still the buzz a bit and give you some easy steps to help you transition and begin to plan your success as an author. Simply put, there is some basic information that you must think about and gather before you begin to even venture into the world of marketing.