Building an Author Street Team

And how to bring fans into the fold.

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Hi Authors!

One of the fastest ways to gain recognition as an author is to gather your fans (including friends and family members) into what is called a “street team.” A street team is a group of people who gladly spread the word about you and your book.

It’s not just about word-of-mouth marketing (though that’s an important part of it). Street team members might even be able to assist you in managing your social media pages or website. You’d be surprised at how involved some members want to become to help you get more recognition.

Here are some ideas for forming and employing your street team…