Capitalizing on Current Events
Weighing in on news stories and recognizing holidays can get you and your book extra attention on social media.
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The way social-media algorithms work, users who comment on current events — events that lots of people are talking about — are more likely to be seen by other users. It’s what that whole “trending” concept is about.
That’s why, when a social-media platform shows you (usually on the side of your screen) which topics are trending, it’s not just trivial information. It’s also a signal that if you weigh in on one of those topics, the algorithms will more prominently feature what you have to say.
This is an opportunity for you to draw some attention to yourself, your brand, and your book(s).