Do You Need a Book Publicist?
Or should you be your own publicist?
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Hi Authors!
Publicity includes everything from interviews online or in magazines, articles, radio interviews, television interviews, etc. Some authors are equipped to do their own publicity. Others, not so much. Either way, you should understand that publicity is important, and being able to step outside the box to create publicity is a strong component in helping you be successful.
Publicity is about using various sources, contacts, and means to create a buzz and fan base for your book, and creating a brand for you as an author. At one time, publicity was completely centered around the media and getting media coverage (print, radio, television). Now, social media provides a broad scope for interacting with potential readers, building a relationship with readers, and giving readers more access to you than an article in a magazine, an hour on the radio, or a brief television interview ever could.
The first step in designing the publicity part of your marketing plan is determining if you can and want to create your book publicity, or if you would rather hire a publicist.
Below are some helpful tips on how to make that decision.
