Getting Book Endorsements
Why it's important, and what to do with them.
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Hi Authors! Happy New Year!
In the last newsletter, we talked about the importance of book reviews, and how to go about getting more of them. Today, we’re going to do the same for book endorsements.
First, a reminder: A review is from a reader or a fan. Endorsements are reviews that you receive from influencers such as authors, booksellers, educators, librarians, or experts in your field or genre. They can also come from well-known reviewing companies like Publishers Weekly or Kirkus Reviews.
As a rule of thumb, endorsements should be acquired at least three or four months (or more) before your book is published, depending on your method of publishing and your publisher. They’re important, because they give you and your book added credibility, and persuade readers to check out you and your work. That’s why good ones should be featured prominently on (or in) the final proof of your book.
Example: Pictured below is the final-proof exterior of John’s novel, “Restitution.” (The back cover is on the left, the spine is in the middle, and the front cover is on the right). John managed to get quite a few endorsements ahead of time. One was placed on the front cover, and several others were placed on the back cover.
How to acquire endorsements
There are several methods for getting endorsements for your book…
