Book Marketing for Authors

Book Marketing for Authors

Getting Interviewed on Podcasts, Radio, or Television

And taking best advantage of the opportunity.

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Terri Leidich's avatar
John A. Daly and Terri Leidich
Mar 10, 2026
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Hi Authors!

Talk shows that air via podcast, radio, or television can be a great way for authors to get attention — both locally and beyond. But for the shows to consider giving you airtime, you need to have some interest beyond the fact that you’ve published a book.

It’s best to start with some research.

Getting on the air

Here are some steps for getting yourself on the air:

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