Book Marketing for Authors

Book Marketing for Authors

Organizing a Book Tour

Taking your book signings to the next step.

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Terri Leidich's avatar
John A. Daly and Terri Leidich
Mar 17, 2026
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Hi Authors!

Through this newsletter, we’ve offered a lot of advice on both setting up book signings, and how to take best advantage of book-signing opportunities. Today, with Spring almost here, we’re going to talk about how to structure those signing events into a book tour — the traveling kind.

It’s important to understand, right off the bat, that a book tour takes a fair amount of planning, especially depending on how far you travel. You will also need to budget for any expenses.

Where to begin

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