Setting Up Book Signings and Readings
How and why you should do it.
Quick note before we get started today: We decided to extend our 50% sale on annual memberships through the end of the year! That means free subscribers and monthly premium subscribers can upgrade to a premium annual subscription for just $25! That’s 50% off the regular price… for an entire year’s-worth of newsletters, as well as an additional 20% off all author services in the BQB Store!
The sale ends on December 31. Make sure you take advantage of the savings!
Now, onto today’s newsletter…
Back and September, we presented a solid formula for making the best of your book signings, but we didn’t get into the logistics of setting them up signings and/or readings. Today, we’ll cover that.
Book signings or readings are an important part of an ongoing marketing plan. They can be crucial in helping authors continue to build a fan base and their author brand. Unfortunately, these types of events are not always easy to set up because bookstores are often deluged with authors who want access to their customers. It has to be financially beneficial for a bookstore to tie up their time and space for an author to come into the store.
Setting up book signings and/or readings will most likely be your responsibility. If you are with a larger publisher, they may have someone on staff to assist with the efforts. But if you are with a smaller publisher or are self-published, it will be up to you.
Here’s how to make it all happen…