Studying What Successful Authors Are Doing
Plus: An introduction to new subscribers.
Hi Authors!
Before we get started today, we want to welcome all the new subscribers who signed up last week. We appreciate you joining us, and we wanted to quickly introduce what we do here (and what this newsletter is all about).
If you signed up, you’ve likely written a book, are in the process of writing book, or are thinking about writing a book. The biggest challenge for book authors is transitioning from being a writer to being an author. They may sound like the same thing, but they are two totally different occupations.
Many first-time authors have the mindset that once they are published, their publisher (if they have one) handles all the marketing, and the sales come in like magic. In today’s world, however, that is not reality (no matter how you are published). In order to be successful, you have to take an active role in promoting your book — and yourself.
We understand how hard (and intimidating) it can be to draw attention to your book. Most writers aren’t comfortable with self-promotion, nor do they know how to do it effectively. The creators of this newsletter — all of whom are published authors themselves — have extensive experience in book marketing. They’ve successfully navigated (and continue to navigate) the rough waters of book and brand promotion. And they’re here to share their knowledge with you!
Some of this newsletter’s content is free, but most requires a small subscription fee. For a limited time, an annual premium membership is just $25. That’s 50% off our regular price for a year’s worth of valuable tips and information on how to effectively promote, market, and sell your book! Also, as an added bonus, premium members receive a 20% discount off of author services in the BQB Store (including book trailers, author websites, promotional interviews, consulting, promotional videos, social-media graphics, and more).
Once again, thanks for signing up! We’re confident you’ll learn a lot of valuable things from this newsletter.
Now, onto today’s topic!
Imitation isn’t just the sincerest form of flattery. It’s also a smart marketing practice.
We talk a lot in this newsletter about how to build a “unique” author brand, but there’s also a lot of value in checking out what successful authors in your genre or sub-genre are doing to market their books. Why? Well, because they’re successful, and they (or people on their behalf) have figured out what works.
What to Learn From Other Authors
The internet is a great way to learn from other authors and to see what they are doing in terms of discoverability and book marketing. Discoverability means putting your author bio and book information in places where readers can find out about you and your book.
You probably already have favorite authors whose books you like to read. That’s a good place to start. Next, you should learn more about them and how they market:
