SWOT (Part 4): Threats
Acknowledge threats, change what you can, and be aware of the impact on the ones you can’t change.
In part one of the SWOT series, I explored how you, the author, can maximize your strengths in the marketing of your book. In part two, we looked at weaknesses, and how you can productively approach and even overcome them. In part three, we looked at opportunities, and pursuing the ones that are appropriate for your target market. Today, we’ll be looking at threats.