Book Marketing for Authors

Book Marketing for Authors

The Value of Bookseller Associations

They can be an important tool for authors.

John A. Daly's avatar
Terri Leidich's avatar
John A. Daly and Terri Leidich
Mar 24, 2026
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Hi Authors!

There are eight primary bookseller associations across the country that support the independent bookstores in their regions. Their websites, newsletters, and annual conferences provide information that can help booksellers run and promote their individual bookstores.

The associations also provide marketing opportunities for publishers and authors to get their book information out to booksellers, which can be a strong marketing tool. If a bookseller likes a book or becomes a fan of a particular author, they will promote that book or author in their bookstore.

Publishers and authors can become members of a bookseller association with a yearly membership fee. Each organization offers different opportunities with the membership fee, from providing a list of bookseller contact information, to reduced advertising costs, or opportunities to speak at, or exhibit, at their annual conferences.

Below is the list of bookseller associations (and their websites), along with the states/regions they cover. We’ll then get into how to best use these associations to build your author brand, and sell more copies of your book(s).

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