Book Marketing for Authors

Book Marketing for Authors

What You Should Have On Your Author Website

The essentials...

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Terri Leidich's avatar
John A. Daly and Terri Leidich
Feb 17, 2026
∙ Paid

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Hi Authors!

To be a successful author, it is imperative that you have an author website — a landing spot for all things related to you and your book.

Your website should be the major piece in your marketing plan. Without an author website, your marketing plan would be like a car without wheels — perhaps it’s nice to look at, but it won’t get you anywhere. An author website gives you the vehicle to let readers learn more about you and to help build your community. The more readers can connect with you, the more likely they are to become fans and buy your books.

Your website doesn’t have to be super fancy (though it should look good). It can be a simple four to five-page site that provides pertinent information about you and your book.

If you have the time, and are okay with a prepackaged website, you can create one from a template using offerings like GoDaddy Website Builder and Wix. Otherwise, you can hire someone to create your website for you (we offer this service at a great price in the BQB Store).

If you already have a business website, you’ll still need a separate author website (unless your book is part of your other business).

Here are the big things you need to know — the essentials — when creating our website…

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