Business Cards and Bookmarks
Do I need them? If so, which one?
Hi authors!
A quick reminder before we get started today: We decided to extend our 50% sale on annual memberships through the end of the year! That means free subscribers and monthly premium subscribers can upgrade to a premium annual subscription for just $25! That’s 50% off the regular price… for an entire year’s-worth of newsletters, as well as an additional 20% off all author services in the BQB Store! (details at the bottom of this newsletter).
The sale ends on December 31. Make sure you take advantage of the savings!
Now, onto today’s newsletter…
Here’s a common question from authors: Do I need business cards or bookmarks? If so, which one?
The simple answer is yes. You need one or both, because having “leave behind” marketing collateral is important for authors. For marketing in general, potential customers usually have to experience seven “touchpoints” on an item before they buy it. That means seeing or hearing about the item before they are ready to “pull the trigger” and purchase it.
In other words, the first time a reader sees or hears about your book, they probably aren’t going to purchase it. If they see it online, algorithms will continue to bring your book to their attention, but what if you meet them at a book signing, other event, or just in your everyday life? If they pass you by without an interaction, or if they leave the interaction with no reminder, you and your book can soon become forgotten.
That’s where an author business card or bookmark steps in to help. Readers will have something to take with them to remind them of you and your book.
But, which one do you need or do you need both? That answer goes back to the basics of the marketing questions we asked way in the beginning of this newsletter - who is your reader?