Marketing Tools

To SWAG, or Not to SWAG

How much of your book-marketing budget should go to free giveaways?

Feb 10 • John A. Daly

Business Cards and Bookmarks

Do I need them? If so, which one?

Dec 8, 2025 • Terri Leidich

What You Should Put in Your Author Newsletter

Every author should have a newsletter. Here's how to make yours work for you.

Nov 10, 2025 • John A. Daly

More Resources to Make Your Posts Look Great

Canva is a great design tool. Pexels and Unsplash provide a plethora of free stock art.

Aug 7, 2025 • John A. Daly

Making Your Book Look Like the Life of the Party

'PlaceIt' provides fantastic book templates for photo and video promotion.

Aug 1, 2025 • John A. Daly

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