What Carmen Sandiego Can Teach Authors About Marketing

Using geography to draw attention to your book, no matter what it's about.

10 hrs ago • 

John A. Daly

September 2025

How a 'Name Game' Can Help You Sell Books

Democratizing your next book (just a little) can boost sales for your current book.

Sep 29 • 

John A. Daly

1

SWOT (Part 4): Threats

Acknowledge threats, change what you can, and be aware of the impact on the ones you can’t change.

Sep 25 • 

Terri Leidich

1

SWOT (Part 3): Pursuing the Right Opportunities

Identifying your target market, and going after it.

Sep 22 • 

Terri Leidich

1

SWOT (Part 2): Minimizing or Strengthening Weaknesses

How to navigate through the fear of book marketing.

Sep 17 • 

Terri Leidich

What the Heck is SWOT and How Do I Use it for Marketing my Book? (Part 1)

An intro and look at the 'Strength' component of SWOT.

Sep 15 • 

Terri Leidich

1

A Formula for Successful Book Signings

How to best take advantage of an in-person introduction to readers.

Sep 8 • 

John A. Daly

3

Authors Don't Plan to Fail with Their Book Marketing, They Fail to Plan

How to put together an effective book-marketing strategy.

Sep 2 • 

Terri Leidich

1

August 2025

More Resources to Make Your Posts Look Great

Canva is a great design tool. Pexels and Unsplash provide a plethora of free stock art.

Aug 7 • 

John A. Daly

Making Your Book Look Like the Life of the Party

'PlaceIt' provides fantastic book templates for photo and video promotion.

Aug 1 • 

John A. Daly

1

2

July 2025

Pin a Purchase Link to Your Book!

Most social media platforms let you 'pin' a post at the top of your feed. Why not make that post a purchase link to your book?

Jul 31 • 

John A. Daly

Hashtags and Tags

These two keyboard characters help get you noticed on social media.

Jul 21 • 

John A. Daly

2