Keeping Things Fresh

Today's newsletter is free in its entirety.

Jan 12 • John A. Daly and Terri Leidich

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Getting Book Endorsements

Why it's important, and what to do with them.

Jan 5 • John A. Daly and Terri Leidich

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December 2025

Book Reviews Are Important; Here's How to Get More of Them

Suggestions for building up the number of quality reviews for your book(s).

Dec 29, 2025 • John A. Daly and Terri Leidich

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Paying It Forward Can Pay You Immediate Dividends

Caring can be marketing.

Dec 22, 2025 • John A. Daly and Terri Leidich

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Capitalizing on Current Events

Weighing in on news stories and recognizing holidays can get you and your book extra attention on social media.

Dec 15, 2025 • John A. Daly and Terri Leidich

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Business Cards and Bookmarks

Do I need them? If so, which one?

Dec 8, 2025 • Terri Leidich

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Setting Up Book Signings and Readings

How and why you should do it.

Dec 1, 2025 • John A. Daly and Terri Leidich

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November 2025

Front-of-the-Line Social Media Marketing

A way authors can stand out among others on social-media.

Nov 24, 2025 • John A. Daly

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Building Your Author Brand (and Why You Need One)

It's an important to stand out among other authors and books.

Nov 17, 2025 • John A. Daly and Terri Leidich

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What You Should Put in Your Author Newsletter

Every author should have a newsletter. Here's how to make yours work for you.

Nov 10, 2025 • John A. Daly

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It's Time to Start Promoting Your Book for the Holidays

Don't waste time. Make the best of it!

Nov 3, 2025 • John A. Daly

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October 2025

Do Booksellers Sell My Books for Me?

The short answer is no. But you can change that dynamic.

Oct 27, 2025 • Terri Leidich

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