Creating an Author Marketing Plan

It's more important to your success than you think!

Apr 7 • John A. Daly and Terri Leidich

March 2026

Studying What Successful Authors Are Doing

Plus: An introduction to new subscribers.

Mar 31 • John A. Daly and Terri Leidich

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The Value of Bookseller Associations

They can be an important tool for authors.

Mar 24 • John A. Daly and Terri Leidich

1

Organizing a Book Tour

Taking your book signings to the next step.

Mar 17 • John A. Daly and Terri Leidich

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Getting Interviewed on Podcasts, Radio, or Television

And taking best advantage of the opportunity.

Mar 10 • John A. Daly and Terri Leidich

2

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Do You Need a Book Publicist?

Or should you be your own publicist?

Mar 3 • John A. Daly and Terri Leidich

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February 2026

Building an Author Street Team

And how to bring fans into the fold.

Feb 24 • John A. Daly and Terri Leidich

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What You Should Have On Your Author Website

The essentials...

Feb 17 • John A. Daly and Terri Leidich

To SWAG, or Not to SWAG

How much of your book-marketing budget should go to free giveaways?

Feb 10 • John A. Daly

2

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Award Entries

They should be part of your author marketing plan.

Feb 2 • John A. Daly and Terri Leidich

4

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January 2026

Why Book Clubs Are Important

And how to find and reach out to them.

Jan 26 • John A. Daly and Terri Leidich

4

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Making the Best of Your Book Launch Party

It's not just a celebration.

Jan 19 • John A. Daly

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