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Building Your Author Brand (and Why You Need One)
It's an important to stand out among other authors and books.
Nov 17
•
John A. Daly
and
Terri Leidich
2
2
What You Should Put in Your Author Newsletter
Every author should have a newsletter. Here's how to make yours work for you.
Nov 10
•
John A. Daly
3
It's Time to Start Promoting Your Book for the Holidays
Don't waste time. Make the best of it!
Nov 3
•
John A. Daly
2
October 2025
Do Booksellers Sell My Books for Me?
The short answer is no. But you can change that dynamic.
Oct 27
•
Terri Leidich
2
3
Breaking Through Social-Media Bio Boundaries
The advantage of link-in-bio tools.
Oct 20
•
John A. Daly
1
A Lot of Marketing is Free
And that fits in everyone's budget.
Oct 13
•
Terri Leidich
2
1
What Carmen Sandiego Can Teach Authors About Marketing
Using geography to draw attention to your book, no matter what it's about.
Oct 6
•
John A. Daly
1
September 2025
How a 'Name Game' Can Help You Sell Books
Democratizing your next book (just a little) can boost sales for your current book.
Sep 29
•
John A. Daly
2
2
SWOT (Part 4): Threats
Acknowledge threats, change what you can, and be aware of the impact on the ones you can’t change.
Sep 25
•
Terri Leidich
1
1
SWOT (Part 3): Pursuing the Right Opportunities
Identifying your target market, and going after it.
Sep 22
•
Terri Leidich
1
1
SWOT (Part 2): Minimizing or Strengthening Weaknesses
How to navigate through the fear of book marketing.
Sep 17
•
Terri Leidich
1
What the Heck is SWOT and How Do I Use it for Marketing my Book? (Part 1)
An intro and look at the 'Strength' component of SWOT.
Sep 15
•
Terri Leidich
1
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