Archive - Book Marketing for Authors

Building an Author Street Team

And how to bring fans into the fold.

5 hrs ago • John A. Daly and Terri Leidich

What You Should Have On Your Author Website

The essentials...

Feb 17 • John A. Daly and Terri Leidich

To SWAG, or Not to SWAG

How much of your book-marketing budget should go to free giveaways?

Feb 10 • John A. Daly

They should be part of your author marketing plan.

Feb 2 • John A. Daly and Terri Leidich

January 2026

Why Book Clubs Are Important

And how to find and reach out to them.

Jan 26 • John A. Daly and Terri Leidich

Making the Best of Your Book Launch Party

It's not just a celebration.

Jan 19 • John A. Daly

Keeping Things Fresh

Today's newsletter is free in its entirety.

Jan 12 • John A. Daly and Terri Leidich

Getting Book Endorsements

Why it's important, and what to do with them.

Jan 5 • John A. Daly and Terri Leidich

December 2025

Book Reviews Are Important; Here's How to Get More of Them

Suggestions for building up the number of quality reviews for your book(s).

Dec 29, 2025 • John A. Daly and Terri Leidich

Paying It Forward Can Pay You Immediate Dividends

Caring can be marketing.

Dec 22, 2025 • John A. Daly and Terri Leidich

Capitalizing on Current Events

Weighing in on news stories and recognizing holidays can get you and your book extra attention on social media.

Dec 15, 2025 • John A. Daly and Terri Leidich

Business Cards and Bookmarks

Do I need them? If so, which one?

Dec 8, 2025 • Terri Leidich

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